Why we ship marketing sites with Next.js

Performance is part of positioning

Visitors decide whether you look credible before they read full paragraphs. Routing, images, fonts, and markup all feed into that first impression — and search engines punish slow, fragile stacks.

Next.js fits because we keep content in a predictable model, optimise delivery by default, and avoid theme/plugin drag when you inevitably need something custom.

When WordPress might still fit

Traditional CMS products can be right for decentralised authoring or huge plugin ecosystems. When you primarily need speed, uptime, and a clean handover though, boring modern foundations usually win.